I have been working as a freelancer/contractor for over 8 years now. One of the main reasons for working this way, was to give myself the freedom to determine how and where I worked, which many companies did not provide. I have stipulated with clients that I work from home during those 8 years and only travelled to offices...

I recently wrote a blog in Huffington Post about how the self employed can support businesses through the economical challenges of the stormy Brexit waters. As a Part-time Marketing/Product Marketing Director, I see different styles in different companies. Those that are used to a 5 days a week, full-time employee. And the more agile ones, that understand they don’t...

I have worked in technology/software businesses for many years and over the last 3 years, as a Marketing Consultant/Part-time Marketing Director. Something that occurred to me today, is that marketing takes time. It really does. People often think they need to do a quick campaign and the results will show instantly – or hire someone and get an instant...

I have been busy over the last couple of years, working with customers of different sizes and sectors. It having apparently been ‘midsummer’ on Sunday (or has it really started in the UK?), I thought I’d reflect on the last 6 months and beyond. I was also interviewed in a recent article, to answer some questions and here are...

As a marketeer, I like to keep up-to-date on latest trends and how they impact marketing. One that I find interesting is the idea of a ‘Third Space’ that has been evolving, as per Marketing. We are used to the idea that over the past 10 years, work has started to intrude more on our private lives – the...

Today one of the companies I have been working with released a new and updated product to market. As some of the information in here is confidential, I haven’t mentioned the company name. I thought it would be helpful to other small to medium businesses however, to look at what we did to highlight the importance of the solution...

Many of us may have been looking at the internet generation as they grow up and been wondering what the impact will be, when they become the buyers in the companies we are selling to or the people we sell directly to. Each generation has had its own trends – the hippies of the 60s/70s, the punks of the...

You will have read or heard me say often, that you need to do the groundwork in marketing before rushing into campaigns. You can’t do campaigns – for lead generation, if you haven’t first thought about asking your customers what value they get from you, understanding your prospects and then articulating that in a way that is meaningful. Well...

One of my clients asked me to comment on how small to medium businesses could know whether their marketing was working – how to measure the success of marketing. This is a big topic and not one I can cover in a few paragraphs. When you read some of the things you can be doing, they are not mind-blowing,...

So, as you start looking towards 2014, how inclusive is ‘mobile’ as part of you marketing plans? I think until now, many of us have considered ‘mobile’ to be an after-thought – of “Oh yes, we should make sure the website can be read on mobile devices.” Or maybe it is something the product you sell needs to be...