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  • Tracking Cows to Make them Happy – Are you Improving the Productivity of Existing Assets?

    By Sophie on May 10, 2013
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    I know this is a rather humorous title and you would maybe not link cows’ happiness to either marketing or your business! But I read this article – farmers in the UK have been particularly hard hit recently, by the impact of weather, costs of raw materials and the economic downturn. So some farmers are looking at tracking the...

  • Reach – Depth – Relationship as a Way of Focusing Your Marketing

    By Sophie on April 26, 2013
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    The Forrester Marketing Forum in the US has provided some interesting insights, covered by an article in Forbes. One of the very interesting points that was raised was around planning your marketing around your customer and not your internal organisational plans. I have always believed this as at the centre of marketing – it is the customer that is...

  • What Happens to our Digital Personas After we Die?

    By Sophie on April 12, 2013
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    This is a very sensitive but relevant topic that has come up in the news recently. Google, being Google is the first to launch a tool to determine what happens to your digital data after you die. Interesting timing after in the UK yesterday, there was a lot of discussion about organ donations. The digital topic is increasingly relevant...

  • Social Media and Small to Medium Businesses – How Much of it Should We Do?

    By Sophie on April 8, 2013
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    I hear many people in business pondering what they should do about social media. I used to run a team where I had some people who looked at our social media. Like all types of marketing activity, you need to know what works for your audience. I read an article today about a hotel in Denver using its dinosaur-themed...

  • Which Country is the Biggest Internet User and is the Internet Democratising China?

    By Sophie on April 6, 2013
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    The answer is China (Courtesy of Internet World Stats). In the year 2000 it had only 22.5 million users and as the figures for last year show, it is at 538 million. And yet its penetration is only 40%. The US in contrast has 245 million users but is at 78% penetration. And in third place it’s India. Fascinatingly...

  • In the US, Small Businesses are Key to Recovery and Example of a Small Business’ Crazy Pig Marketing Ideas

    By Sophie on April 4, 2013
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    According to Business Insider small businesses are key to economic recovery, with small businesses (being referred to as with 500 employees or less) contributing to the most hiring. And yet the bigger businesses are the ones with the biggest clout politically. I expect the same is similar in Europe. From the left to right of this chart it goes from smaller...

  • Google Glasses – Privacy or Freedom?

    By Sophie on April 3, 2013
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    Have any of you heard about the Google ‘Glass’? They have been talking about them for a while but they came out in February and of course with new technology like this, there are always questions about how they will impact us and society. Put simply, you can look through the glasses and video or photograph what you see, then...