What is Marketing and Why is it Important to your Business?

You can find plenty of descriptions about marketing. Put simply:

It is not just:

It is:

Understanding your customers, prospects and the market and using that knowledge to articulate and grow your business.

Knowing your competitors and why what you offer is so different

Communicating your value simply and clearly

Running focused marketing activity to increase revenues – such as clear websites, social media or campaigns

Developing an emotional bond between you and your customers, so they come back and tell others how great you are

Marketing your small business is a long term strategy and takes time.