Where Should You Start When Marketing your Small Business?

Marketing planning:

This covers all things from goals, to customer needs and expectations, to what makes you stand out from the competition. Focusing on where you should be targeting your efforts is time well spent.

I have extensive marketing experience. I will help you focus on the right things and help you communicate clearly what you do.

Execution and monitoring of relevant marketing activity:

It is not just about having a plan that sits on the shelf. You need action and someone driving the on-going marketing activity. It is also important to monitor and analyse the success of your activity.

I have run teams in large organisations and know how to coach and help people within your business to get things done, so you don’t have to keep paying me to do things your in-house staff can develop to do. Between us, these activities could include:

Creating key messages that explain clearly what you do and your value

Using these messages across all videos, web content, brochures etc

Running marketing activity such as events, referral programmes and offers

Ensuring staff understand your value so they can convey it to customers

Analysing activity and making any changes to ensure on-going success